Items related to 22 Immutable Laws of Marketing

22 Immutable Laws of Marketing - Softcover

JACK TROUT' 'AL RIES

  • 4.05 out of 5 stars
    22,769 ratings by Goodreads
 
9780006383451: 22 Immutable Laws of Marketing
Softcover
ISBN 10: 0006383459 ISBN 13: 9780006383451
Publisher: HARPERCOLLINS, 1994

Synopsis

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity.

"synopsis" may belong to another edition of this title.

About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding, The Fall of Advertising and the Rise of PR (which was a Wall Street Journal and a BusinessWeek bestseller), and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others.

From Library Journal

Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws." Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the "Law of Focus" states that the most powerful concept in marketing is "owning" a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. It will be requested by readers of the authors' earlier titles.
- William W. Sannwald, San Diego P.L.
Copyright 1993 Reed Business Information, Inc.

"About this title" may belong to another edition of this title.

Publisher
HARPERCOLLINS
Publication date
1994
Language
English
ISBN 10 
0006383459
ISBN 13 
9780006383451
Binding
Paperback
Number of pages
160
Rating
  • 4.05 out of 5 stars
    22,769 ratings by Goodreads