Co-opetition by Nalebuff, Barry J.; Brandenburger, Adam M. - Softcover

AdamM.Brandenburger

Softcover

ISBN 10: 0006387241 ISBN 13: 9780006387244

Publisher: CrownBusiness, 1997

Synopsis

Presents a way of thinking that combines competition and cooperation. This book applies the science of game theory to the art of corporate strategy. It adapts game theory to the needs of CEOs, managers and entrepreneurs.

About this title

From the Publisher:

The game of business changes constantly. So should your business strategy.

When a business strategy is so new in design, a new word must be coined tocapture its value. Such is the case with co-opetition, a method that goesbeyond the old rules of competition and cooperation to combine the advantagesof both. Co-opetition is a pioneering, high-profit means of leveraging businessrelationships.

The Harvard Business School's Adam M. Brandenburger and the Yale School ofManagement's Barry J. Nalebuff, scholars and consultants, have developed afive-part business strategy that shows how to do more than play the game ofbusiness. It shows how you can change the game of business for maximum benefit.

Though often compared to games like chess and poker, business is different. Towin at chess or poker, someone has to lose. In business, long-termprofitability doesn't require others to fail. And in business, people are freeto change the rules, the players, the boundaries, the game itself. Intel,Nintendo, American Express, NutraSweet, American Airlines and dozens of othercompanies have been using the strategies of co-opetition not only to win but tomake it possible for their industry as a whole to grow. By telling stories ofthese companies, and formulating strategies based on the science of gametheory, Brandenburger and Nalebuff have created a book that's insightful andinstructive for managers eager to move their companies into a new mindset.

Co-opetition will revolutionize the way you play the game of business.<

About the Author:

Adam M Brandenburger graduated from Cambridge and is a professor at the Harvard Business School. He is the author of many of Harvard's bestselling strategy cases. He has worked with Ciba-Geigy, Fidelity Investments, Honeywell, KPMG Peat Marwick, Merck, and Northwestern Life Insurance. Barry J Nalebuff graduated from Oxford and is a professor at Yale Management School. He is co-author of Thinking Strategically. He has consulted for American Express, Citibank, General Re, IC-O, Merck, McKinsey, Proctor & Gamble, and RTZ, and is a principal of the Law and Economics Consulting Group.

About this edition

• Publisher: CrownBusiness
• Publication date: 1997
• ISBN 10: 0006387241
• ISBN 13: 9780006387244
• Binding: Paperback
• Number of pages: 304