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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
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From the Publisher:
The co-author of the iconoclastic bestsellers The 22 Immutable Laws of Marketing and Marketing Warfare now takes on management in a revolutionary book that, using examples of some of America's top known companies, shows how the truest, surest path to success comes from focusing a corporation on what it does best.
About the Author:
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
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- PublisherHarperCollins Business
- Publication date1996
- ISBN 10 0006387357
- ISBN 13 9780006387350
- BindingPaperback
- Number of pages320
- Rating
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Focus : the future of your company depends on it
Published by
HarperCollins Business
(1997)
ISBN 10: 0006387357
ISBN 13: 9780006387350
Used
Soft cover
First Edition
Quantity: 1
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Rating
Book Description Soft cover. Condition: Very Good. 1st Edition. 1997 HarperCollins first edition thus first printing paperback; very good copy, near as new; UK dealer, immediate dispatch. Seller Inventory # J2616v
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