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Synopsis
The pace of change in the past two decades has been extraordinary and it has become much harder for businesses to anticipate the environment in which they will be operating not far down the line - how markets and marketing will change, how employees and consumers behaviour and attitudes will change. Patrick Dixon has been at the forefront of those who have identified the ways things are going and in this fourth edition of his highly acclaimed book he brings us right up to date on what the future holds - how things are becoming ever Faster , more Urban, more Tribal, more Universal, more Radical and more Ethical Click here for the author's website.
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About the Author
Patrick Dixon was named as one of today's 50 most influential business thinkers in a recent executive survey. He advises many global companies and is a regular commentator on TV and radio. A Fellow of the London Business School, a Visiting Professor at the European School of Management and Technology, and author of 12 books, including Building a Better
Review
"Very readable . . . covers a staggeringly wide subject range."--Professional Manager
"Patrick Dixon has written a fascinating and in some ways terrifying book. It is a vital read if you want to get a glimpse of what the future may hold for all of us."--Business Executive Magazine
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- PublisherHarperCollins Business
- Publication date2002
- ISBN 10 0007139349
- ISBN 13 9780007139347
- BindingPaperback
- Number of pages292
- Rating
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