Written by an award-winning expert, Entrepreneurship: Starting and Operating A Small Business, First Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This book is based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE) and draws from Steve Mariotti's 25 years of entrepreneurial teaching experience. Clear and energetic, it is supported by two business plan building software packages; BizBuilder and Business Plan Pro. You'll begin building your business plan beginning in chapter 1! In a step by step process learn how to start a small business, operate a small business and turn their ideas into viable business opportunities. What Business Do You Want to Start?, Who Are Your Customers? (And Why Should They Buy From You?), How To Track Costs and Find Financing, Operating a Small Business Effectively, What You Need to Know to Grow. For those wishing to develop a strong business plan to start their own business, or anyone who finds an entrepreneurial spirit helpful in their work life.
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