At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.
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Lois Lowry, author of over twenty novels and twice winner of the Newbery Medal (for The Giver and Number the Stars), was born on 20 March 1937 in Hawaii. Her father was an Army dentist and the family lived all over the world. Now divorced, she lives in West Cambridge with her dog, Bandit, and spends weekends in her nineteenth-century farmhouse in New Hampshire.
Praise for THE GIVER: "The Giver, a powerful and provocative novel, is sure to keep older children reading and thinking." New York Times "Lowry is once again in top form - raising many questions while answering few, and unwinding a tale fit for the most adventurous readers." Publishers Weekly
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