Items related to The Hype Machine: The Madness of Crowds in the New...
Synopsis
A landmark insider's tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond
"The most important book of the year . . . a lively, engaging masterpiece."--Erik Brynjolfsson, bestselling co-author of The Second Machine Age
MIT professor Sinan Aral isn't only one of the world's leading experts on social media--he's also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology's great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.
Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers--to everyone who hopes to change the way we think and act--which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter's and Facebook's massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.
In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
"synopsis" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for The Hype Machine: The Madness of Crowds in the New...
Stock Image
The Hype Machine: How Social Media Disrupts Our Elections, Our Economy and Our Health â" and How We Must Adapt
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR011892747
Quantity: 1 available
Stock Image
The Hype Machine: How Social Media Disrupts Our Elections, Our Economy and Our Health ? and How We Must Adapt
Published by
HarperCollins Publishers, 2020
ISBN 10: 0008277133
ISBN 13: 9780008277130
New
Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. 2020. 01st Edition. Paperback. . . . . . Books ship from the US and Ireland. Seller Inventory # 9780008277130
Quantity: 3 available
Seller Image
The Hype Machine
Published by
HarperCollins Publishers, GB, 2020
ISBN 10: 0008277133
ISBN 13: 9780008277130
New
Paperback
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how 'hyper-socialization' has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age? Human beings have always been a social species. We've been communicating and cooperating with one another since the dawn of time. But today, something is different. Over the last decade, we've doused the fire of human interaction with high octane gasoline. We've created technologies that massively amplify the ways in which we interact with one another, automated by machine intelligence that is designed to inform, stimulate and entertain us. Together these technologies constitute what Sinan Aral calls the 'Hype Machine'. Digital platforms like Facebook, Snapchat and Twitter are injecting the influence of peers into our daily decisions, driving the products we buy, how we vote and even who we love. Packed with original research conducted by Aral and his team, The Hype Machine describes the impact of social media on statecraft, politics, voting, business and public health, and shows us how to adapt our society to the hyper-socialized state the Hype Machine has wrought. This is a fascinating book that provides counterintuitive and surprising answers to some of the most hotly debated topics of our connected, digital era, as it impacts society. Seller Inventory # LU-9780008277130
Quantity: Over 20 available
Stock Image
The Hype Machine: How Social Media Disrupts Our Elections, Our Economy and Our Health - and How We Must Adapt
Published by
HarperCollins Publishers, 2020
ISBN 10: 0008277133
ISBN 13: 9780008277130
New
Softcover
First Edition
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2020. 01st Edition. Paperback. . . . . . Seller Inventory # 9780008277130
Quantity: 3 available
Seller Image
Hype Machine
Published by
HarperCollins Publishers Ltd, 2020
ISBN 10: 0008277133
ISBN 13: 9780008277130
New
Softcover
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 32768829-n
Quantity: 2 available
Seller Image
Hype Machine
Published by
HarperCollins Publishers Ltd, 2020
ISBN 10: 0008277133
ISBN 13: 9780008277130
Used
Softcover
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 32768829
Quantity: 2 available
Stock Image
The Hype Machine
Published by
HarperCollins Publishers Ltd, 2020
ISBN 10: 0008277133
ISBN 13: 9780008277130
New
Softcover
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 26394516468
Quantity: 4 available
Stock Image
The Hype Machine
Published by
HarperCollins Publishers Ltd, 2020
ISBN 10: 0008277133
ISBN 13: 9780008277130
New
Softcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Print on Demand. Seller Inventory # 401893419
Quantity: 4 available
Stock Image
The Hype Machine
Published by
HarperCollins Publishers Ltd, 2020
ISBN 10: 0008277133
ISBN 13: 9780008277130
New
Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 5 out of 5 stars
Condition: New. PRINT ON DEMAND. Seller Inventory # 18394516478
Quantity: 4 available
Stock Image
The Hype Machine: The Madness of Crowds in the New Social Age
Published by
HarperCollins Publishers Ltd, 2020
ISBN 10: 0008277133
ISBN 13: 9780008277130
Used
Softcover
Seller: Mooney's bookstore, Den Helder, Netherlands
Seller rating 4 out of 5 stars
Condition: Very good. Seller Inventory # 9780008277130-2-2
Quantity: 1 available