Retail management: A strategic approach - Hardcover

Barry Berman

Hardcover

ISBN 10: 0023084804 ISBN 13: 9780023084805

Publisher: Macmillan, 1979

Synopsis

Berman and Evans' strategic approach and emphasis on decision making have made this text a bestseller in the U.S. The Canadian edition has retained both the approach and emphasis on decision making with added material applicable to the Canadian market. Key retail management concepts are reinforced with up-to-the-minute real-world examples and help to bridge the gap between theory and practice.

About this title

From the Publisher

This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.

From the Back Cover

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.

Edition details

• Publisher: Macmillan
• Publication date: 1979
• Language: English
• ISBN 10: 0023084804
• ISBN 13: 9780023084805
• Binding: Hardcover
• Number of pages: 647