Retail Management: A Strategic Approach

4.14 avg rating
( 63 ratings by Goodreads )
 
9780023084805: Retail Management: A Strategic Approach

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.

For retail training directors.

"synopsis" may belong to another edition of this title.

From the Publisher:

This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.

From the Back Cover:

Retaining its features and strategic organization with coverage of international and ethical issues in practice; this market leader provides a balance between theory and practice, and useful career information. Covers major retailing topics, including consumer behavior, information systems, store location, operations, service retailing, the retail audit, retail institutions, franchising, human resource management, computerizations, and retailing in a changing environment. Its decision-making orientation provides a real-world approach focusing on large and small retailers. It also provides the latest information from current trade press sources. The seventh edition of Retail Management: A Strategic Approach has been revised to include a new chapter on nonstore and nontraditional store retailing. Business coverage includes data-base management and the roles of different channel members in acquiring data; merchandise distinctiveness, relationship marketing with suppliers, computer-aided ordering, direct store delivery, distribution center management, and regular vs. opportunistic buying. It also features enhanced coverage of public relations and the need for a balanced promotion mix. Issue coverage includes women in retailing, labor laws, health care, minimum wage, employee motivation, and the role of local store managers. Many chapters have been revised to capture the diversity, varied perspectives, and current spirit of retailing. An essential reference book for anyone in retailing, whether a large or small store or a nontraditional retailing enterprise.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Barry Berman, Joel R. Evans
Published by Collier Macmillan Ltd
ISBN 10: 0023084804 ISBN 13: 9780023084805
Used Hardcover Quantity Available: 1
Seller
OwlsBooks
(Toledo, MD, U.S.A.)
Rating
[?]

Book Description Collier Macmillan Ltd. Hardcover. Book Condition: POOR. Noticeably used, showing heavy wear to cover and pages. Might have notes, underlining and or highlighting. Accessories such as CD, codes, and dust jackets may not be included. Bookseller Inventory # 2554375607

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 5.17
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Berman, Barry; Evans, Joel R.
Published by Collier Macmillan Ltd
ISBN 10: 0023084804 ISBN 13: 9780023084805
Used Hardcover Quantity Available: 1
Seller
Silver Arch Books
(St Louis, MO, U.S.A.)
Rating
[?]

Book Description Collier Macmillan Ltd. Hardcover. Book Condition: Fair. Bookseller Inventory # G0023084804I5N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 5.17
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Berman, Barry; Evans, Joel R.
Published by Collier Macmillan Ltd
ISBN 10: 0023084804 ISBN 13: 9780023084805
Used Hardcover Quantity Available: 1
Seller
Yankee Clipper Books
(Windsor Locks, CT, U.S.A.)
Rating
[?]

Book Description Collier Macmillan Ltd. Hardcover. Book Condition: Fair. Bookseller Inventory # G0023084804I5N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 5.17
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Barry Berman
ISBN 10: 0023084804 ISBN 13: 9780023084805
Used Hardcover Quantity Available: 1
Seller
BookHolders
(gambrills, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: none Pub Date: 1/1/1979 Binding: hardcover Pages: 650 first edition. Bookseller Inventory # 3205742

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 1.61
Convert Currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, Rates & Speeds

5.

Barry Berman
ISBN 10: 0023084804 ISBN 13: 9780023084805
Used Hardcover Quantity Available: 1
Seller
BookHolders
(gambrills, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: SOME ] [ Edition: first ] Publisher: Macmillan Pub Date: 1/1/1979 Binding: hardcover Pages: 650 first edition. Bookseller Inventory # 3220907

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 1.61
Convert Currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, Rates & Speeds

6.

Berman, Barry; Evans, Joel R.
Published by Collier Macmillan Ltd
ISBN 10: 0023084804 ISBN 13: 9780023084805
Used Hardcover Quantity Available: 1
Seller
P-Town Book Sales
(Petaluma, CA, U.S.A.)
Rating
[?]

Book Description Collier Macmillan Ltd. Hardcover. Book Condition: Very Good. 0023084804 Book is very clean. Crisp pages. Slight shelf wear on cover. Foxing. Bookseller Inventory # RBQ-ET5B-U204

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 7.29
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Barry Berman
Published by Collier Macmillan Ltd (1979)
ISBN 10: 0023084804 ISBN 13: 9780023084805
Used Hardcover Quantity Available: 1
Seller
Anybook Ltd.
(Lincoln, United Kingdom)
Rating
[?]

Book Description Collier Macmillan Ltd, 1979. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. With usual stamps and markings, In fair condition, suitable as a study copy. No dust jacket. Re-bound by library. Bookseller Inventory # 4955843

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 4.31
Convert Currency

Add to Basket

Shipping: US$ 7.77
From United Kingdom to U.S.A.
Destination, Rates & Speeds