Retail management: A strategic approach - Hardcover

Berman, Barry

Hardcover

ISBN 10: 0023086416 ISBN 13: 9780023086410

Publisher: Collier Macmillan, 1989

Synopsis

The text that helps readers thrive in today’s retailing industry.

An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together

For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.

About this title

From the Publisher

This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.

From the Back Cover

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.

Edition details

• Publisher: Collier Macmillan
• Publication date: 1989
• Language: English
• ISBN 10: 0023086416
• ISBN 13: 9780023086410
• Binding: Hardcover
• Edition number: 4
• Number of pages: 679