Synopsis
Marketing text book
"synopsis" may belong to another edition of this title.
From the Publisher
For professors who want a concise text covering the core topics of marketing, this brief and to-the-point presentation has early and integrated coverage of international, ethical, and societal issues. It involves students with in-text computer exercises and a computerized study guide bundled free with every text. The high quality and comprehensive instructional package, prepared entirely by the authors, allows you to enhance your classroom presentation.
From the Back Cover
All the core marketing concepts are covered in 530 pages (19 chapters) giving instructors the opportunity to cover the book with out rushing through or skipping topics. In book computer exercises. A Computerized Study Guide is bundled with every book. International chapter early, Chapter 6. "International Marketing in Action" and "Ethics in Today's Society" boxes.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Principles of Marketing
Stock Image
Principles of Marketing
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_374327935
Stock Image
Principles of Marketing
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0023343400I3N00
Stock Image
Principles of Marketing
Seller: Project HOME Books, Philadelphia, PA, U.S.A.
Seller rating 4 out of 5 stars
Condition: Very Good. hardcover Used - Very Good 2nd All purchases support Project HOME - ending homelessness in Philadelphia. Seller Inventory # AB09-000085
Stock Image
Principles of Marketing
Seller: Basement Seller 101, Cincinnati, OH, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. 2nd. Seller Inventory # 190422091