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Revision of undergrad research methods textbook for psychology, authored by two top research methodologists with excellent names in the field. For students who are required to plan, analyze, and interpret empirical studies and the data they generate. Features strong coverage of statistical power and effect size and an optional discussion of meta-analysis, along with comprehensive coverage of the research process.
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Focused on students as potential educated consumers of scientific research (rather than as professional producers of research), this text walks them step-by-step through the process of designing and conducting an empirical study, analyzing and interpreting the data, and reporting the findings and conclusions -- and in the process, encourages and prepares them to be analytical and critical in interpreting research findings -- whatever their source.From the Back Cover:
This introduction to behavioral research—written by two leaders in the field—was originally conceived as an undergraduate text for students who, as part of an introductory course in research methods, are required to plan an empirical study, analyze and interpret data, and report findings and conclusions. It encourages students to be analytical and critical, not only in interpreting research findings, but in seeing what is behind the claims and conclusions in news reports of scientific results. While the primary emphasis is on behavioral and social research, a strong effort is made to connect these disciplines with the empirical reasoning used in other fields in order to underscore the unity of science. The Third Edition has retained much of what made its predecessors so successful, while incorporating a wide variety of pedagogical devices and expanding and/or updating coverage throughout the text.
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Book Description Macmillan Coll Div, 1993. Condition: New. book. Seller Inventory # M0024037818
Book Description Macmillan Coll Div, 1993. Hardcover. Condition: New. Seller Inventory # DADAX0024037818
Book Description Condition: New. New. Seller Inventory # STRM-0024037818