Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets.
"synopsis" may belong to another edition of this title.
Filled with sample forms, charts, worksheets, and useful bulleted lists, this handbook helpfully concludes each chapter with "Chapter Highlights" that summarize the most salient points for easy reference. In addition to explanations of all the usual basics, there are chapters on promoting your crafts through television and radio exposure, utilizing direct-response methods, and working with the press.
Edwin M. Field and Selma G. Field are the authors of Audel Promoting and Marketing Your Crafts, published by Wiley.
"About this title" may belong to another edition of this title.
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Condition: New. Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets. Series: Audel. Num Pages: 352 pages, illustrations. BIC Classification: AFT; KJS; TDP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 209 x 139 x 15. Weight in Grams: 403. . 1994. 1st Edition. Paperback. . . . . Seller Inventory # V9780025377424
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