Synopsis
This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
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Marketing Practices and Principles, Student Edition
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Marketing Practices and Principles, Student Edition
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Marketing Practices And Principles
Published by
Glencoe/McGraw-Hill School Pub Co, 1995
ISBN 10: 0026356015
ISBN 13: 9780026356015
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Hardcover. Condition: Brand New. 5th student edition. 588 pages. 10.00x8.00x1.00 inches. In Stock. Seller Inventory # 0026356015
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Marketing : Practices and Principles, 5th
Published by
Glencoe/McGraw-Hill, New York, NY, 1995
ISBN 10: 0026356015
ISBN 13: 9780026356015
New
Hardcover
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Hardcover. Condition: New. 5th Edition. New book. Quantity Available: 1. ISBN: 0026356015. ISBN/EAN: 9780026356015. Pictures of this item not already displayed here available upon request. Inventory No: ABE413456304. Seller Inventory # ABE413456304