This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
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Book Description Glencoe/McGraw-Hill 1994-02-08, 1994. Hardcover. Book Condition: New. 5. 0026356015 5th Edition. Brand new. Clean text. SATISF GNTD + SHIPS W/IN 24 HRS. Sorry, no APO deliveries. Ships in a padded envelope with free tracking. P34E. Bookseller Inventory # 800152262
Book Description Glencoe/McGraw-Hill, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 0026356015
Book Description Glencoe/McGraw-Hill, New York, NY, 1995. Hardcover. Book Condition: New. 5th Edition. New book. Quantity Available: 1. ISBN: 0026356015. ISBN/EAN: 9780026356015. Pictures of this item not already displayed here available upon request. Inventory No: ABE413456304. Bookseller Inventory # ABE413456304
Book Description Glencoe/McGraw-Hill, 1994. Hardcover. Book Condition: New. 5. Bookseller Inventory # DADAX0026356015
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800263560151.0
Book Description Glencoe/McGraw-Hill School Pub Co, 1995. Hardcover. Book Condition: Brand New. 5th student edition. 588 pages. 10.00x8.00x1.00 inches. In Stock. Bookseller Inventory # 0026356015