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Marketing Practices and Principles, Student Edition - Hardcover

McGraw-Hill

 
9780026356015: Marketing Practices and Principles, Student Edition
Hardcover
ISBN 10: 0026356015 ISBN 13: 9780026356015
Publisher: Glencoe/McGraw-Hill, 1994

Synopsis

This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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  • PublisherGlencoe/McGraw-Hill
  • Publication date1994
  • ISBN 10 0026356015
  • ISBN 13 9780026356015
  • BindingHardcover
  • LanguageEnglish
  • Edition number5
  • Number of pages588

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Mason, Ralph; Rath, Patricia; Husted, Stewart
ISBN 10: 0026356015 ISBN 13: 9780026356015
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