The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

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9780028613383: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

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Blake, Gary; Bly, Robert W.
Published by Macmillan General Reference (1997)
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Blake, Gary; Bly, Robert W.
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Blake, Gary; Bly, Robert W.
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Blake, Gary, Bly, Robert W.
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Blake, Gary; Bly, Robert W.
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