The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

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9780028613383: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

In the tradition of "The Elements of Style", here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

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A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

"About this title" may belong to another edition of this title.

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Blake, Gary; Bly, Robert W.
Published by Macmillan General Reference (1997)
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Blake, Gary; Bly, Robert W.
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