Synopsis
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
"synopsis" may belong to another edition of this title.
From the Back Cover
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Elements of Copywriting: The Essential Guide to Creating...
Stock Image
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Seller: More Than Words, Waltham, MA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Seller Inventory # WAL-F-6e-001581
Stock Image
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00096468523
Stock Image
Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Pearson Education, Limited, 1998
ISBN 10: 0028626303
ISBN 13: 9780028626307
Used
Softcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5793443-6
Stock Image
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0028626303I4N00
Stock Image
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0028626303I4N00
Stock Image
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0028626303I4N00
Stock Image
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs5220010651
Buy Used
US$ 1.74
US$ 6.93 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Seller: Letusbegin, Ossining, NY, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Paperback, clean unmarked pages, some normal wear, no remainder marks, tight binding, exact artwork as listed, Seller Inventory # 306210605147
Stock Image
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002123298
Buy Used
US$ 1.67
US$ 7.56 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
The Elements of Copywriting
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The Elements of Copywriting This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780028626307
Buy Used
US$ 4.47
US$ 6.74 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available