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Toyer addresses many issues involving aesthetics, such as when to use a bulleted list rather than a definition list and how to use tables to the greatest effect. She talks about forms, images, colors, and the other elements that jazz up pages. This book does a good job of familiarizing readers with Web design terminology, giving them an idea of what's possible and what's not.
More technically inclined readers may find this book's coverage of the HTML language itself lacking. For example, when defining the body tag, the author says only that it "indicates a body of text"--a definition that's not really useful. The book also neglects style sheets and other modern HTML developments.
Refer to this book if you're planning to use a page-design tool that isn't tag-centric, or (better yet) if you just want to talk intelligently about what you require from a Web designer or other consultant. In matters of design, Build a Web Site the Lazy Way is a good choice. --David Wall
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