Synopsis
Offers 12 crucial principles for managing business relationships as assets, at every level of the company. Offers a detailed understanding of this special relationship, showing what tools to use and who to know to succeed in any business. Introduces the Relationship Asset Management paradigm, based on these ideas.
"synopsis" may belong to another edition of this title.
About the Author
Tom Richardson and Augusto Vidaurreta are not new to creating and utilizing relationships. When they made their high-profile exit from Arthur Andersen in 1988, they formed the basis for their new principles as they founded and built Systems Consulting Group (SCG). SCG grew from an initial investment of $100 (used for incorporating) to an organization of more than 200 employees, twice named to Inc. magazine's list of the 500 fastest-growing companies in the United States. At SCG, they honed their ideals¿create win-wins for your stakeholders, fix broken relationships, and invest in new ones¿and created a client list that reads like the Fortune 500. Richardson holds an MBA from the University of Miami. Vidaurreta holds an MBA from the University of Florida.
Tom Gorman is a business book author based in Newton, Massachusetts. He has written or collaborated on more than 15 business books, and his articles have appeared in Business Marketing Magazine and The New York Sunday Times. He holds a BA from Fairleigh Dickinson University and an MBA from New York University's Stern School of Business.
From the Back Cover
Business is a Contact Sport introduces 12 crucial principles for managing each business relationship as an asset at every level of the company, whether dealing with customers, stockholders, suppliers, employees, or community leaders. Relationship Asset Management (RAM) takes the understanding of the one-to-one relationship to the highest level, explaining how to use not just what you know but who you know to succeed in business. Business is a Contact Sport shows managers and entrepreneurs how to recognize all of their company's relationships as strategic assets and manage them as such.
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Business Is a Contact Sport : Using the 12 Principles of Relationship Asset Management to Build Buy-In, Blast Away Barriers and Boost Your Business
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Penguin Publishing Group, 2001
ISBN 10: 0028641639
ISBN 13: 9780028641638
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Business Is a Contact Sport : Using the 12 Principles of Relationship Asset Management to Build Buy-In, Blast Away Barriers and Boost Your Business
Published by
Penguin Publishing Group, 2001
ISBN 10: 0028641639
ISBN 13: 9780028641638
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Business is a contact sport: using the 12 principles of relationship asset management to build buy-in, blast away barriers, and boost your business
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ISBN 10: 0028641639
ISBN 13: 9780028641638
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Business Is a Contact Sport: Using the 12 Principles of Relationship Asset Management to Build Buy-In, Blast Away Barriers, and Boost Your Business Richardson, Tom; Vidaurreta, Augusto and Gorman, Tom
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