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Synopsis
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
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About the Author
Robert W. Bly has been a freelance direct marketing copywriter and consultant since 1982. He is the author of more than 50 books, including The Advertising Manager's Handbook, Internet Direct Mail, and one of the most widely read copywriting reference books, The Copywriter's Handbook. Robert is a winner of the Direct Marketing Association's Gold Echo Award and is a member of the Business Marketing Association and the Direct Marketing Club of New York.
"About this title" may belong to another edition of this title.
- PublisherAlpha
- Publication date2001
- ISBN 10 0028642104
- ISBN 13 9780028642109
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages384
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Complete Idiot's Guide to Direct Marketing
Published by
Penguin Publishing Group, 2001
ISBN 10: 0028642104
ISBN 13: 9780028642109
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Complete Idiot's Guide to Direct Marketing
Published by
Penguin Publishing Group, 2001
ISBN 10: 0028642104
ISBN 13: 9780028642109
Used
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First Edition
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