Synopsis
A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management.
Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.
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From the Back Cover
You're no idiot, of course. At the office you meet your deadlines, schmooze your boss, and turn in quality work. But when it comes to understanding the skills of higher management, you think you need Finance 101! Relax--class is in recess! The Complete Idiot's Guide to MBA Basics teaches you everything you need to know about management--but were afraid to ask. You will learn the key concepts of accounting, economics, finance, operations, and marketing--and use them to improve your workplace and your career. In this Complete Idiot's Guide, you get:
About the Author
Tom Gorman has an MBA from the Stern School of Business at New York University and is the owner of Content Publishing, a publishing and book packaging company.
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MBA Basics
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Penguin Publishing Group, 2003
ISBN 10: 0028644492
ISBN 13: 9780028644493
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