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This companion volume to Service breakthroughs: changing the rules of the game presents 37 case studies and 10 readings which focus on breakthrough service providers firms which have changed the rules of the game in their industries by consistently meeting or exceeding their customers' needs and expectations. Designed for classroom adoption in business schools or as a text for in-house corporate education programs. Annotation copyright Book News, Inc. Portland, Or.
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- PublisherFree Press
- Publication date1991
- ISBN 10 0029140919
- ISBN 13 9780029140918
- BindingHardcover
- Number of pages977
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