Synopsis
The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.
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About the Author
Robert K Merton was an American sociologist. He was known for his major contributions to the field of criminology and recognized as a founding father of modern sociology. Merton was awarded the National Medal of Science in 1994.
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The Focused Interview: A Manual of Problems and Procedures
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ISBN 10: 0029209862
ISBN 13: 9780029209868
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paperback. Condition: Very Good in Wrappers. No Jacket. First Edition. New York. 1990. Free Press. 1st Printing of This Second Edition. Very Good in Wrappers. 0029209862. 200 pages. paperback. keywords: Sociology Business Interviewing. DESCRIPTION - Here is the classic work that laid the groundwork for focus-group research. This new edition features a new preface by Merton and an introduction updating developments in the field. inventory #41008. Seller Inventory # z41008
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Paperback. Condition: New. The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research. Seller Inventory # LU-9780029209868
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