The Multinational Mission, based on six years of research utilizing internal company documents and interviews with over 500 top executives in more than twenty global firms - including General Motors, GTE, IBM, Philips, Brown Boveri, Nippon (a disguised Japanese corporation), Corning Glass Works, Massey Ferguson, and Ciba-Geigy - provides an explicit logic and a basis for top management to act. Using a comprehensive training framework called a responsiveness-integration grid authors C.K. Prahalad and Yves L. Doz show step by step how to formulate and implement strategic decisions that provide a winning innovative approach to competing in the global marketplace. This incisive study begins with the fundamentals: that every business in a global setting is subject to the pressures of central coordination, of the integration of activities across borders ,and of the autonomy of the subsidiaries to respond to local demands. It goes on to show how senior managers can analyze and weigh the impact of essential factors ranging from host and home government intervention, labor unions, customer needs, technological demands, cost reduction, access to raw materials and energy, and distribution, It examines the differing options of firms whose strategic intent is global dominance and those defending domestic markets. And its myriad of real-life examples includes a fascinating look at the strategy of the Japanese manufacturer Komatsu, called Maru-C (encircle Caterpillar) that allowed it to challenge Caterpillar's leadership position in the earth-moving business, and a penetrating analysis of how America's RCA was blindsided by the aggressive offensive of Japan's TV industry. More than an innovative framework to interpret opportunities and build on them, Prahalad and Doz's comprehensive approach considers actual tactics, such as exchanging hostages, for winning the market share battle internationally. Throughout, The Multinational Mission focuses on internal corporate structure
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Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2180495-6
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0029250501I3N00
Seller: The Red Onion Bookshoppe, Hanover, IN, U.S.A.
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Presentation to previous owner signed by author. Signed by Author(s). Seller Inventory # 001356
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001293483
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Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:0029250501. Seller Inventory # 9152713
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Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Hardcover. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good in very good dust jacket. Glue residue verso dust jacket. Later printing *. Seller Inventory # ware89kr5007
Seller: madelyns books, Suffolk, United Kingdom
Hardcover. Condition: Used: Very Good. ex library so some stamps etc.very good overall condition. sent next working day from the u/k 1st class 0.0. Seller Inventory # 1111GH0CE9G
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Seller: Hamelyn, Madrid, M, Spain
Condition: Muy bueno. : El libro 'The Multinational Mission' de C.K. Prahalad e Yves L. Doz, publicado en 1987, ofrece un análisis profundo sobre cómo las empresas multinacionales pueden equilibrar las demandas locales con una visión global. Basado en investigaciones exhaustivas y entrevistas con ejecutivos de importantes empresas globales, este libro proporciona un marco estratégico para la toma de decisiones y la implementación de estrategias innovadoras en el mercado global. Se examinan factores esenciales como la intervención gubernamental, las necesidades del cliente y los avances tecnológicos, ofreciendo tácticas para competir internacionalmente y ejemplos de estrategias exitosas. EAN: 9780029250501 Tipo: Libros Categoría: Negocios y Economía Título: The Multinational Mission Autor: C.K. Prahalad| Yves L. Doz Editorial: Macmillan USA Idioma: en Páginas: 290 Formato: tapa dura. Seller Inventory # Happ-2025-08-20-ec0fdbe0
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Seller: Book Express (NZ), Shannon, New Zealand
Hardcover. Condition: Very Good. 290 pages. The Multinational Mission, based on six years of research utilizing internal company documents and interviews with over 500 top executives in more than twent y global firms - including General Motors, GTE, IBM, Philips, Brown Boveri, Nipp on (a disguised Japanese corporation), Corning Glass Works, Massey Ferguson, and Ciba-Geigy - provides an explicit logic and a basis for top management to act. Using a comprehensive training framework called a responsiveness-integration gri d authors C.K. Prahalad and Yves L. Doz show step by step how to formulate and i mplement strategic decisions that provide a winning innovative approach to compe ting in the global marketplace. This incisive study begins with the fundamentals : that every business in a global setting is subject to the pressures of central coordination, of the integration of activities across borders ,and of the auton omy of the subsidiaries to respond to local demands. It goes on to show how seni or managers can analyze and weigh the impact of essential factors ranging from h ost and home government intervention, labor unions, customer needs, technologica l demands, cost reduction, access to raw materials and energy, and distribution, It examines the differing options of firms whose strategic intent is global dom inance and those defending domestic markets. And its myriad of real-life example s includes a fascinating look at the strategy of the Japanese manufacturer Komat su, called Maru-C (encircle Caterpillar) that allowed it to challenge Caterpilla r's leadership position in the earth-moving business, and a penetrating analysis of how America's RCA was blindsided by the aggressive offensive of Japan's TV i ndustry. More than an innovative framework to interpret opportunities and build. Seller Inventory # 5275f
Quantity: 1 available
Seller: Ground Zero Books, Ltd., Silver Spring, MD, U.S.A.
Full leather. Reprint. Third printing. ix, 290 p. Illustrations. Notes. Index. In a nutshell, this book's basic thesis is that strategy is concerned with action and top management is concerned with managing the processes by which action, or the comitment of resources, is taken in the organization. Very good in good dust jacket. Signed by author. Inscription signed CK. Top of book, corners somewhat bumped. DJ has some wear, soiling, edge wear and tears. Seller Inventory # 60916