This is an owner's manual to advertising for a small business.
"synopsis" may belong to another edition of this title.
Whether you're just starting a business or have been at it a while, Jeanette Smith's book provides a valuable tool to promote your business. By explaining a wide array of methods to deliver your message, she makes it easy to customize an ad campaign to suit your business and market place. (Maco Amoyo, Owner, Bullet Printing)
This book is a valuable resource for small business owners who lack confidence in their advertising know-how. (Valerie Freeman, president, Imprimis Group)
The Advertising Kit is imperative reading for a successful, small business advertising campaign. It cuts through the fog; a crash course on how to create successful advertising. (Raymond J. Champney, President, RJC International)
This book is loaded with insightful information that will be beneficial to all business people. (John R. Kraft, State Farm Insurance)
No business owner can afford to walk into the minefield of advertising without having the knowledge that is available here. This book lays out all the principles of good common sense that only becomes "common" after years of running a business and making all the mistakes. (Gary Salomon, President, American Fastsigns, Inc.)
Smith aims this practical manual at the established businessperson with money to advertise but little idea how to begin. The start-up entrepreneur and the one-person or home-based business will glean some ideas, but those with an established customer base and a somewhat larger business will gain more. Smith ( The Publicity Kit , Wiley, 1991) starts with basic information on planning, budgeting, and research. While this is necessary stuff, the book really comes alive when she tackles questions of actually preparing the ads and buying media space. Concrete tips on the pros and cons of different media types and on dickering with media sales reps bespeak years in the field. The glossary includes slang actually used in advertising. The author also gives more attention to newspapers and outdoor advertising than books aimed at larger companies. In all, any library with a significant small-business clientele should pounce on this title.
- Sue McKimm, Cuyahoga Cty. P.L., Parma, Ohio
Copyright 1994 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
Book Description Lexington Books, 1994. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0029295157
Book Description Lexington Books, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 29295157
Book Description Lexington Books, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 0029295157