Business Communication: Principles and Processes - Hardcover

Cullinan, Mary

Hardcover

ISBN 10: 0030118697 ISBN 13: 9780030118692

Publisher: Houghton Mifflin Harcourt School, 1989

Synopsis

This comprehensive, process-oriented presentation of written and oral business communication contains a built-in grammar, punctuation and mechanics reference for students. It provides clear, concise explanations of all types of communication and numerous examples so students have ample opportunity to apply newly learned principles. Boxed interviews with business professionals highlight how various forms of communication are used beyond the classroom. Case studies at the end of each section pose real-life business dilemmas to students, showing them that good communication can take a variety of forms. Information on multicultural communication emphasises the importance of adapting to the global marketplace.

Edition details

• Publisher: Houghton Mifflin Harcourt School
• Publication date: 1989
• Language: English
• ISBN 10: 0030118697
• ISBN 13: 9780030118692
• Binding: Hardcover
• Number of pages: 733