Items related to Marketing: Study Guide for the Telecourse

Marketing: Study Guide for the Telecourse - Softcover

Stone, David P.; Lee, Valerie L.; McDuff, Judith D.

 
9780030190292: Marketing: Study Guide for the Telecourse

Synopsis

Completely updated for the 11th edition, the Study Guide contains the following features for each chapter in the
A Chapter Overview that briefly discusses the chapter objectives
A complete Chapter Outline
A Self Quiz; and
A set of Critical Thinking Questions
Each chapter ends with a Surfing the Net section in which students are provided with online resources related to the chapter concepts.

"synopsis" may belong to another edition of this title.