Items related to TELECOURSE SG 6E- CONTEMPORARY MKTG, 9E

TELECOURSE SG 6E- CONTEMPORARY MKTG, 9E - Softcover

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9780030190292: TELECOURSE SG 6E- CONTEMPORARY MKTG, 9E
Softcover
ISBN 10: 0030190290 ISBN 13: 9780030190292
Publisher: South-Western College Pub, 1997
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CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

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  • PublisherSouth-Western College Pub
  • Publication date1997
  • ISBN 10 0030190290
  • ISBN 13 9780030190292
  • BindingPaperback
  • Number of pages448

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