Items related to Advertising, Promotion and Supplemental Aspects of...
Synopsis
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
"synopsis" may belong to another edition of this title.
About the Author
Terence Shimp is Distinguished Professor Emeritus at the University of South Carolina where he was a faculty member for 29 years and earned a number of teaching awards, including the Amoco Foundation Award. The former W. W. Johnson Distinguished Foundation Fellow and Chair of the Marketing Department in the Moore School of Business, Dr. Shimp also taught at Kent University. He has published widely in marketing, consumer behavior, and advertising, and received the American Academy of Advertising's lifetime award for outstanding contributions to research in advertising. Past president of the Association for Consumer Research, as well as the Journal of Consumer Research policy board, Dr. Shimp has represented the Federal Trade Commission and various state agencies as an expert witness in issues concerning advertising deception and unfairness. Terence A. Shimp received his doctorate from the University of Maryland.
"About this title" may belong to another edition of this title.
Search results for Advertising, Promotion and Supplemental Aspects of...
Stock Image
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Dryden Press Series in Marketing) (The Dryden Press Series in Marketing)
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Dryden Press Series in Marketing) (The Dryden Press Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780030211133
Buy Used
US$ 5.39
US$ 5.44 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Advertising, Promotion and Supplemental Aspects of IMC
Published by
South-Western College Pub (edition 5), 1999
ISBN 10: 0030211131
ISBN 13: 9780030211133
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. 5. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0030211131-7-1
Seller Image
Advertising, Promotion and Supplemental Aspects of IMC
Published by
South-Western College Pub, 1999
ISBN 10: 0030211131
ISBN 13: 9780030211133
Used
Hardcover
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.0030211131.G
Stock Image
Advertising, Promotion and Supplemental Aspects of IMC
Published by
South-Western College Pub, 1999
ISBN 10: 0030211131
ISBN 13: 9780030211133
Used
Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 5th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # D10P-00315
Stock Image
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 19104740-75
Buy Used
US$ 7.34
US$ 6.60 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Dryden Press Series in Marketing) (The Dryden Press Series in Marketing)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780030211133
Buy Used
US$ 6.83
US$ 9.22 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings With owner's name inside cover. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780030211133. Seller Inventory # 9753336
Buy Used
US$ 3.41
US$ 20.11 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Seller: Studibuch, Stuttgart, Germany
Seller rating 5 out of 5 stars
hardcover. Condition: Gut. 674 Seiten; 9780030211133.3 Gewicht in Gramm: 3. Seller Inventory # 1476966
Buy Used
US$ 16.85
US$ 69.53 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: 1 available
Stock Image
Advertising, Promotion and Supplemental Aspects of IMC
Published by
South-Western College Pub, 1999
ISBN 10: 0030211131
ISBN 13: 9780030211133
New
Hardcover
Seller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-50890
Stock Image
Advertising, Promotion and Supplemental Aspects of IMC
Published by
South-Western College Pub, 1999
ISBN 10: 0030211131
ISBN 13: 9780030211133
New
Hardcover
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-127683