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Synopsis
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
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About the Author
Don Parente is a retired Professor of Advertising from Middle Tennessee State University.
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Advertising Campaign Strategy:
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Advertising Camp Strategy
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 2nd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 6542556-6
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Advertising Camp Strategy , 2nd
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Harcourt College Publishers, Orlando, FL, 1999
ISBN 10: 003021114X
ISBN 13: 9780030211140
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Hardcover
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Hardcover. Condition: Good. 2nd Edition. Used good, writing/highlighting Quantity Available: 1. ISBN: 003021114X. ISBN/EAN: 9780030211140. Pictures of this item not already displayed here available upon request. Inventory No: ABE324921734. Seller Inventory # ABE324921734
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780030211140. Seller Inventory # 9735605
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780030211140. Seller Inventory # 9735604
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Ships from United Kingdom to U.S.A.
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