Items related to Advertising Campaign Strategy: A Guide to Marketing...
Synopsis
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
"synopsis" may belong to another edition of this title.
About the Author
Don Parente is a retired Professor of Advertising from Middle Tennessee State University.
"About this title" may belong to another edition of this title.
- PublisherSouth-Western College Pub
- Publication date1999
- ISBN 10 003021114X
- ISBN 13 9780030211140
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages371
- Rating
Buy New
View this item
US$ 77.00
US$ 23.00 shipping from Canada to U.S.A.
Destination, rates & speedsOther Popular Editions of the Same Title
Search results for Advertising Campaign Strategy: A Guide to Marketing...
Stock Image
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Published by
South Western Educational Publishing, 1999
ISBN 10: 003021114X
ISBN 13: 9780030211140
Used
Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.55. Seller Inventory # G003021114XI4N00
Quantity: 1 available
Stock Image
Advertising Camp Strategy
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2nd Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6542556-6
Quantity: 1 available
Stock Image
Advertising Camp Strategy
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6542556-6
Quantity: 1 available
Stock Image
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Published by
South-Western College Pub, 1999
ISBN 10: 003021114X
ISBN 13: 9780030211140
Used
Hardcover
Seller: MusicMagpie, Stockport, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 1713270308. 4/16/2024 12:25:08 PM. Seller Inventory # U9780030211140
Quantity: 1 available
Stock Image
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780030211140. Seller Inventory # 9735605
Quantity: 1 available
Stock Image
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780030211140. Seller Inventory # 9735604
Quantity: 1 available
Stock Image
Advertising Campaign Strategy: A Guide to Marketing Communication Plans Parente, Donald
Published by
South-Western College Pub, 1999
ISBN 10: 003021114X
ISBN 13: 9780030211140
New
Hardcover
Seller: Aragon Books Canada, OTTAWA, ON, Canada
Seller rating 3 out of 5 stars
Condition: New. Seller Inventory # DCBZ--106
Quantity: 1 available