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Synopsis
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
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About the Author
Don Parente is a retired Professor of Advertising from Middle Tennessee State University.
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Published by
South-Western College Pub, 1999
ISBN 10: 003021114X
ISBN 13: 9780030211140
Used
Hardcover
Seller: Goodwill Books, Hillsboro, OR, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Signs of wear and consistent use. Seller Inventory # 3IIT7H0031RU_ns
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Advertising Camp Strategy
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2nd Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6542556-6
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Dryden Press Series in Marketing)
Seller: AwesomeBooks, Wallingford, United Kingdom
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Hardcover. Condition: Very Good. Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Dryden Press Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780030211140
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Advertising Camp Strategy , 2nd
Published by
Harcourt College Publishers, Orlando, FL, 1999
ISBN 10: 003021114X
ISBN 13: 9780030211140
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. 2nd Edition. Used good, writing/highlighting Quantity Available: 1. ISBN: 003021114X. ISBN/EAN: 9780030211140. Pictures of this item not already displayed here available upon request. Inventory No: ABE324921734. Seller Inventory # ABE324921734
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Dryden Press Series in Marketing)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780030211140
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Advertising Camp Strategy
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6542556-6
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780030211140. Seller Inventory # 9735605
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780030211140. Seller Inventory # 9735604
Quantity: 1 available