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Synopsis
Best-selling authors Boone and Kurtz continue to lead the market with their innovative, up-to-the-minute, student-friendly texts. This 1999 paperback edition is a completely updated version of the market-leading 1998 Contemporary Marketing Wired text at a reduced price. Equipped with the same standard-setting features and ancillaries as the hardbound version, this paperback is completely current, including all new opening vignettes, new boxes, and new examples.
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- PublisherThomson Learning
- Publication date1998
- ISBN 10 003022313X
- ISBN 13 9780030223136
- BindingMisc. Supplies
- Number of pages864
- Rating
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Myth, Truth and Literature: Towards a True Post-modernism
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Cambridge University Press, 1994
ISBN 10: 003022313X
ISBN 13: 9780030223136
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Contemporary Marketing 1999: 1999 (The Dryden Press Series in Marketing)
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1998 PB Contemporary Marketing 1999: 1999 (The Dryden Press Series in Marketing)
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Contemporary Marketing 1999: 1999 (The Dryden Press Series in Marketing)
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Contemporary Marketing 1999: 1999 (The Dryden Press Series in Marketing)
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CONTEMPORARY MARKETING: 1999 (THE DRYDEN PRESS SERIES IN MARKETING)
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Contemporary Marketing 1999: 1999
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