This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.
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Book Description Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.3. Seller Inventory # G0030229634I5N00
Book Description paperback. Condition: Acceptable. Acceptable. book. Seller Inventory # D8S0-3-M-0030229634-4