Essentials of Marketing Research (The Dryden Press Series in Marketing)

4.08 avg rating
( 24 ratings by Goodreads )
 
9780030243561: Essentials of Marketing Research (The Dryden Press Series in Marketing)
View all copies of this ISBN edition:
 
 

This work is designed specifically for the marketing research classes where a more concise introduction to marketing research topics is desired. The book also includes material on technology with a special emphasis on Web resources. Intended primarily for undergraduates, this text emphasizes issues such as total quality management and global marketing research, integrating both topics throughout the text.

"synopsis" may belong to another edition of this title.

About the Author:

William G. Zikmund (1943-2002) was a professor of marketing at Oklahoma State University. He received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. In addition, he had extensive consulting experience with many business and not-for-profit organizations. Professor Zikmund published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He was an active teacher who strived to be creative and innovate in the classroom. His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than half a million students have read his books.

Review:

"An excellent text for first-time marketing research instructors who need a solid foundation for developing a new course prep. A sound text for experienced marketing research instructors who want something more than a 'basics' text but something less than the most comprehensive and challenging texts."

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 199.95
US$ 10.32

Convert currency

Shipping: US$ 3.27
Within U.S.A.

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9780324320879: Essentials of Marketing Research

Featured Edition

ISBN 10:  0324320876 ISBN 13:  9780324320879
Publisher: South-Western College Pub, 2006
Softcover

9780324593754: Essentials of Marketing Research (Book Only)

South-..., 2009
Softcover

9780324182576: Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press series in marketing)

South-..., 2007
Softcover

9780324548273: Essential of Marketing Research

South-..., 2006
Misc. Supplies

Top Search Results from the AbeBooks Marketplace

1.

William Zikmund
Published by South-Western College Pub (1998)
ISBN 10: 0030243564 ISBN 13: 9780030243561
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 1998. Condition: New. book. Seller Inventory # M0030243564

More information about this seller | Contact this seller

Buy New
US$ 10.32
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

2.

William G. Zikmund
Published by Dryden Pr (1998)
ISBN 10: 0030243564 ISBN 13: 9780030243561
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Dryden Pr, 1998. Hardcover. Condition: New. Seller Inventory # DADAX0030243564

More information about this seller | Contact this seller

Buy New
US$ 17.83
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

William Zikmund
Published by Harcourt College Publishers
ISBN 10: 0030243564 ISBN 13: 9780030243561
New Soft cover Quantity Available: 1
Seller:
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description Harcourt College Publishers. Soft cover. Condition: New. New, US Edition, 1st Edition . To be delivered in 3-5 business days via FedEx or UPS. Premium quality books. Seller Inventory # 0030243564

More information about this seller | Contact this seller

Buy New
US$ 30.95
Convert currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, rates & speeds

4.

Zikmund, William
Published by South-Western College Pub
ISBN 10: 0030243564 ISBN 13: 9780030243561
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description South-Western College Pub. Hardcover. Condition: New. 0030243564 New Condition. Seller Inventory # NEW99.3003508

More information about this seller | Contact this seller

Buy New
US$ 47.49
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

5.

Zikmund, William G.
ISBN 10: 0030243564 ISBN 13: 9780030243561
New Quantity Available: 1
Seller:
SPHINX BOOKSTORE
(OTTAWA, ON, Canada)
Rating
[?]

Book Description Condition: New. NEW. Seller Inventory # CB 140

More information about this seller | Contact this seller

Buy New
US$ 56.41
Convert currency

Add to Basket

Shipping: US$ 16.00
From Canada to U.S.A.
Destination, rates & speeds

6.

William Zikmund
ISBN 10: 0030243564 ISBN 13: 9780030243561
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # STRM-0030243564

More information about this seller | Contact this seller

Buy New
US$ 78.51
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds

7.

William Zikmund
Published by South-Western College Pub (1998)
ISBN 10: 0030243564 ISBN 13: 9780030243561
New Hardcover Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 1998. Hardcover. Condition: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0030243564n

More information about this seller | Contact this seller

Buy New
US$ 84.76
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds