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Synopsis
Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.
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About the Author
Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School and the founder of the Center for Relationship Marketing (CRM) at Emory University. He has also taught at the University of Southern California, the University of Illinois, Columbia University, and the Massachusetts Institute of Technology. Dr. Sheth is nationally and internationally known for his scholarly contribution in marketing, customer satisfaction, global competition, and strategic thinking. Dr. Sheth has received numerous awards, including the Outstanding Marketing Educator award by the Academy of Marketing Science; the Outstanding Educator Award by the Sales and Marketing Executives International; and the P. D. Converse Award for outstanding contributions in marketing theory from the American Marketing Association. He has been recognized as a Distinguished Fellow of the Academy of Marketing Science, and a Distinguished Fellow of the International Engineering Consortium. Dr. Sheth is also a Fellow of the American Psychological Association (APA).
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Customer Behavior: A Managerial Perspective
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Customer Behavior: A Managerial Perspective
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South-Western College Pub, 2003
ISBN 10: 0030343364
ISBN 13: 9780030343360
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