Advertising strategy: A communication theory approach - Hardcover

Percy, Larry

 
9780030559068: Advertising strategy: A communication theory approach
Hardcover
ISBN 10: 0030559065 ISBN 13: 9780030559068
Publisher: Praeger, 1980

Synopsis

Book by Percy, Larry, Rossiter, John

"synopsis" may belong to another edition of this title.

About the Author

rcy /f Larry

siter /f John /i R.

"About this title" may belong to another edition of this title.

Publisher
Praeger
Publication date
1980
Language
English
ISBN 10 
0030559065
ISBN 13 
9780030559068
Binding
Hardcover
Number of pages
301

Other Popular Editions of the Same Title

9780275916923: Advertising Strategy: A Communication Theory Approach

Featured Edition

ISBN 10:  0275916928 ISBN 13:  9780275916923
Publisher: Praeger, 1980
Hardcover