This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.
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Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.65. Seller Inventory # G0030562279I3N00
Book Description Paperback. Condition: Good. Seller Inventory # SONG0030562279
Book Description Condition: Good. . Hardcover. Good clean copy showing some age and shelf wear. . . . . Books ship from the US and Ireland. Seller Inventory # KMK0008727
Book Description Condition: Good. . Hardcover. Good clean copy showing some age and shelf wear. . . . . Seller Inventory # KMK0008727