Items related to Managing Services Marketing
Synopsis
Designed for an advanced MBA course in the marketing of services & for executive programs geared to managers in service firms.
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About the Author
Now a private consultant in the services sector, John E.G. Bateson previously served as Group Chief Executive Officer of SHL Group and was a Senior Vice-President and Practice Leader with Gemini Consulting in the Gemini Group. He has also taught as Associate Professor of Marketing at the London Business School in England, and was a visiting associate professor at the Stanford Business School. Prior to teaching, he was a brand manager with Lever Brothers and a marketing manager with Philips. Dr. Bateson holds an undergraduate degree from Imperial College, London, a masterÂ's degree from London Business School, and a Ph. D. in marketing from the Harvard Business School. He has published extensively in the services marketing literature, including in the Journal of Marketing Research, the Journal of Retailing, Marketing Science, and the Journal of Consumer Research. He is also the author of Managing Services marketing: Text and Readings (Dryden) and Marketing Public Transit: A Strategic Approach (Praeger). Dr. Bateson was actively involved with the formation of the services division of the American Marketing Association, where he served on the Services Council for four years and has chaired sessions of the AMA Services Marketing Conference. He also served on the steering committee of the Marketing Science Institute.
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- PublisherThomson Learning
- ISBN 10 0030973902
- ISBN 13 9780030973901
- BindingPaperback
- LanguageEnglish
- Edition number2
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Managing Services Marketing: Text and Readings
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Couverture différente. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations car ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Stains on the edge. Different cover. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-125-342
Quantity: 1 available
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Managing Services Marketing: Text and Readings
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780030973901. Seller Inventory # 8544388
Quantity: 1 available
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Managing Services Marketing: Text and Readings
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780030973901. Seller Inventory # 9166894
Quantity: 1 available