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Synopsis
Readings in Global Marketing covers and links the important issues in international marketing today. Three sections, Strategic Global Marketing Issues, The Global Marketing Mix and Global Marketing Performance and Implementation, take the student reader through all of the stages of global marketing from developing a global strategy to implementing and evaluating that strategy. The wide selection of articles from a variety of practitioner and academic sources covers European and Asian issues extensively. The focus of the readings is managerial. Readings in Global Marketing is essential reading for all MBA students and others interested in the increasing globalization of the marketing process.
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Readings in Global Marketing
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen, pencil & highlighter markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780030990083. Seller Inventory # 9621845
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Readings in Global Marketing
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Paperback. Condition: Very Good. Readings in Global Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780030990083
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Readings in Global Marketing
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780030990083
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Holt Geometry California: Chapter Resource File #1 with Answers Geometry
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-K-004-01840
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