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Foundations of Marketing offers a thorough and contemporary overview of the fundamental theories and concepts of maketing. It is a "classic" textbook that clearly establishes marketing's roots in the past while critically embracing and evaluating newer trends and research within the discipline. The vision for the eigth edition is for a more student-friendly textbook that contains a vibrant design with great visual impact, more examples and practical applications, and updated content.
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- PublisherHolt,Rinehart & Winston of Canada Ltd
- Publication date1983
- ISBN 10 0039216896
- ISBN 13 9780039216894
- BindingPaperback
- Number of pages615
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Foundations of Marketing
Published by
Holt,Rinehart & Winston of Canada Ltd
(1983)
ISBN 10: 0039216896
ISBN 13: 9780039216894
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paperback
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