This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
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Seller: Kennys Bookstore, Olney, MD, U.S.A.
Condition: As New. 1982. Paperback. Good clean copy with some reader wear. . . . . Books ship from the US and Ireland. Seller Inventory # KTM0004449
Quantity: 1 available
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Condition: As New. 1982. Paperback. Good clean copy with some reader wear. . . . . Seller Inventory # KTM0004449
Quantity: 1 available
Seller: Manyhills Books, Traralgon, VIC, Australia
Medium Trade Paperback. Condition: Very Good. Medium Trade Paperback. *** PUBLISHING DETAILS: Allen & Unwin, USA, 1982. *** CONDITION: This book is in very good condition. *** Quantity Available: 1. Category: Business, Finance & Marketing; Text Books; ISBN: 0046582355. ISBN/EAN: 9780046582357. Inventory No: 08030159. The photo of this book is of the actual book for sale. Seller Inventory # 08030159
Quantity: 1 available