This edition presents a complete review of marketing strategy to take into account all the major new developments in the field. It builds on the previous editions, presenting an informed approach to the issues and methods of marketing in a competitive environment. New to this edition are up-to-date marketing illustrations, coverage of areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations. This text is designed as a second-level marketing management text which presents a practical analysis which should be useful reading for MBA and other executive courses. It should also be of interest to all those in the marketing profession who want to build competitive strategies and take effective management decisions.
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Taschenbuch. Condition: Akzeptabel. 372 Seiten Medienartikel von Book Broker Berlin sind stets in gebrauchsfähigem ordentlichen Zustand. Dieser Artikel weist folgende Merkmale auf: Altersentsprechend nachgedunkelte/saubere Seiten in fester Bindung. Ausgabejahr: 1987. Mit Namenseintrag. Einband belesen, Ecken & Kanten bestoßen.Vorderer Buchdeckel hat einen Längsknick. Sprache: Deutsch Gewicht in Gramm: 699. Seller Inventory # 660579377
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