Blockbusters: The Five Keys to Developing GREAT New Products – A Ten-Year Study Reveals How Companies Win - Softcover

Lynn, Gary S.; Reilly, Richard R.

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9780060084745: Blockbusters: The Five Keys to Developing GREAT New Products – A Ten-Year Study Reveals How Companies Win
Softcover
ISBN 10: 006008474X ISBN 13: 9780060084745
Publisher: Harper Paperbacks, 2003

Synopsis

What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork

"synopsis" may belong to another edition of this title.

About the Authors

Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.

Richard Reilly, Ph.D., a nationally-recognized expert on individual and team assessment, was a research psychologist for Bell Laboratories and AT&T. Lynn and Reilly are professors at the Stevens Institute of Technology in Hoboken, New Jersey.

From the Back Cover

What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork

"About this title" may belong to another edition of this title.

Publisher
Harper Paperbacks
Publication date
2003
Language
English
ISBN 10 
006008474X
ISBN 13 
9780060084745
Binding
Paperback
Number of pages
272
Rating
  • 4.00 out of 5 stars
    10 ratings by Goodreads

Other Popular Editions of the Same Title

9780060084738: Blockbusters: The Five Keys to Developing GREAT New Products

Featured Edition

ISBN 10:  0060084731 ISBN 13:  9780060084738
Publisher: Harper Business, 2002
Hardcover