Big Ideas: Concepts, Developments, Explanations, Solutions

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9780060087548: Big Ideas: Concepts, Developments, Explanations, Solutions

Designers can never have enough big ideas. That's why this book is an essential reference. It features prime examples of today's most groundbreaking work, giving graphic artists new inspiration to develop their own original concepts.

From screen-based design to stationery, packaging and corporate work, each example is displayed in vivid color, complete with in-depth commentary from the designer. Concept information and detailed design specs also accompany each piece, so designers can see exactly how and why the work was executed. From front to back, this book is full of the big ideas designers need to stay on top.

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About the Author:

Roger Walton is the Art Director of Duncan Baird Publishers, and he lectures on design at several major art colleges. He is also the editor of Big Color, Typographics 1, 2 and 3. He lives in London, England.

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