Now back in print, this volume discusses with authority every aspect of the editorial and financial operations of the modern publishing house. Unlike other books on this subject, The Art and Science of Book Publishing is distinguished by its conceptual approach, viewing the publishing house as a whole, emphasizing both its external and internal environments. The book proceeds through the basic activities of publishing to a pragmatic analysis of decisions on individual books and operations of the publishing house as a whole. This standard resource of the publishing industry will be welcomed by beginners, who will find the book eye–opening, as well as veterans who will see their work in a new light.
"synopsis" may belong to another edition of this title.
The ideas presented here are not intended to explain what is widely done in publishing, though many references are made to general practice. They are meant to focus analytically on the problems of management: organization, communication, external and internal relationships, types of decisions, work flow, personnel, finances, planning, new technologies and so forth.
"About this title" may belong to another edition of this title.
Book Description Harper & Row, 1970. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. First Edition , 1970, American edition, clean and bright, not written in, not price clipped, appears unread , or with minimal use, Pub by Harper Row in New York, nr fine, nr fine, UK dealer, immediate dispatch. Bookseller Inventory # 15at3128
Book Description Joanna Cotler Books. Hardcover. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2738133728