Synopsis
This is an essential book for everyone who wants to write clearly about any subject and use writing as a means of learning.
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Reviews
Using numerous examples of clear, stylish writing from a broad range of disciplines, and adding the warmth of his personal experiences, Zinsser makes a strong case for his claim that writing about a field of knowledge is the best way to immerse oneself in it and to make it one's own. Three guiding principles emergeaccuracy, brevity, and clarityand, Zinsser argues, writers who keep them in mind will avoid much of the misunderstanding that results from bad writing. Zinnser has particularly harsh words for what he calls "corporation-speak," the incomprehensible nonsense that invades many professional publications. His reference, whose title so accurately sums up its philosophy, should become a standard for those who care about good writing.Terry Skeats, Bishop's Univ. Lib., Lennoxville, Quebec, Canada
Copyright 1988 Reed Business Information, Inc.
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