Items related to Design by Thinking

Design by Thinking - Softcover

Cato, Ken

  • 3.11 out of 5 stars
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9780060198435: Design by Thinking

Synopsis

To be truly distinctive in a marketplace besieged by mundane corporate identities, creative professionals must constantly challenge themselves to tell the corporate story from a fresh perspective. DESIGN BY THINKING features more than 430 carefully selected examples from Cato partners demonstrating the power of originality. A broad spectrum of design is accompanied by detailed commentary highlighting each project's client, concept, purpose, specs and designer. A stimulating, enlightening book for everyone interested in more effective visual communication.

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