Synopsis
Here is an important book that puts forth an operational theory of creativity, extracted from numerous tape recorded group experiments in vivo, i.e, as they happened, which gave new insight into the underlying psychological factors at work in the formation of new, workable ideas. As the book states, Synectics theory holds the following hypotheses : 1.Creative efficiency can be markedly increased if we understand the psychological process by which they operate ; 2. in creative process the emotional component is more important than the intellectual, the irrational more important than the rational ; 3. it is these emotional, irrational elements which can and must be understood in order to increase the probability of success in a problem-solving situation. The theory as I take it has been validated in numerous companies throughout the world. If you're someone who wants to look away from traditional design methodologies and involve a little purpose driven psychology in your company's process of solutions creation, do read this book. --Ronald George, Amazon review
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Synectics: The Development of Creative Capacity
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 19250109-6
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Synectics: The Development of Creative Capacity
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0060324309I3N01
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Synectics: The Development of Creative Capacity
Seller: thebookforest.com, San Rafael, CA, U.S.A.
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Condition: Like New. Text block, boards and binding are pristine. Dust wrapper in fine, like new condition. Well packaged and promptly shipped from California. Partnered with Friends of the Library since 2010. Seller Inventory # BAY_04_SH_030223
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Synectics: The Development of Creative Capacity
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0060324309