Introduction to Mass Communications

3.5 avg rating
( 2 ratings by Goodreads )
 
9780060401771: Introduction to Mass Communications

The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century. It plunges into the stimulating, still uncertain electronic realm of cyberspace. At the same time, it also examines traditional mass media with the depth and perception associated with previous editions. This text is user-friendly and replete with up-to-the-minute insights into contemporary mass communications practice. In a scholarly manner, Agee and Ault describe the historical evolution that has brought today's methods and ethical principles into being. The following features are new to this edition: mass media tie-ins with the Internet discuss opportunities and problems involved in media use of the Internet; far-reaching effects of the Telecommunications Reform Act of 1996 are covered in an extended box and noted in many chapters; the media's role in the O. J. Simpson murder case provides revealing insights into the relationship between the media and the public; and Media Questions to Think About encourage student thinking and critical analysis of concepts.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Phillip H. Ault; Warren K. Agee; Edwin Emery
Published by Harper & Row Limited
ISBN 10: 006040177X ISBN 13: 9780060401771
Used Paperback Quantity Available: 1
Seller
Silver Arch Books
(St Louis, MO, U.S.A.)
Rating
[?]

Book Description Harper & Row Limited. Paperback. Book Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G006040177XI3N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 8.02
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Agee, Warren K., etc.
Published by Joanna Cotler Books (1985)
ISBN 10: 006040177X ISBN 13: 9780060401771
Used Quantity Available: 1
Seller
Better World Books Ltd
(Dunfermline, United Kingdom)
Rating
[?]

Book Description Joanna Cotler Books, 1985. Book Condition: Very Good. 8th. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP96095346

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 4.15
Convert Currency

Add to Basket

Shipping: US$ 3.88
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Agee, Warren K., Phillip H. Ault, and Edwin Emery
Published by Harper & Row, Publishers, Inc., New York, NY, U.S.A. (1985)
ISBN 10: 006040177X ISBN 13: 9780060401771
Used Illustrated Softcover Quantity Available: 1
Seller
Glued To The Tube Books
(Minneapolis, MN, U.S.A.)
Rating
[?]

Book Description Harper & Row, Publishers, Inc., New York, NY, U.S.A., 1985. Illustrated Softcover. Book Condition: Very Good. No Jacket. Eighth Edition {First Printing}. "With this Silver Anniversary edition of INTRODUCTION TO MASS COMMUN ICATIONS< the authors round out a quarter-century of writing about the world of the mass media for readers here and abroad.For those who are considering careers in mass communications, this books offers detailed analyses of the communications agencies that seek their talents." This book has 599 pages. There is pencil underlining throughput the book not effecting the readability of the text. Bookseller Inventory # 005766

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 5.99
Convert Currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, Rates & Speeds

4.

Agee, Warren K., Phillip H. Ault, and Edwin Emery
Published by Harper & Row, Publishers, Inc., New York, NY, U.S.A. (1985)
ISBN 10: 006040177X ISBN 13: 9780060401771
Used Illustrated Softcover Quantity Available: 1
Seller
Glued To The Tube Books
(Minneapolis, MN, U.S.A.)
Rating
[?]

Book Description Harper & Row, Publishers, Inc., New York, NY, U.S.A., 1985. Illustrated Softcover. Book Condition: Fine. No Jacket. Eighth Edition {First Printing}. "With this Silver Anniversary edition of INTRODUCTION TO MASS COMMUN ICATIONS< the authors round out a quarter-century of writing about the world of the mass media for readers here and abroad.For those who are considering careers in mass communications, this books offers detailed analyses of the communications agencies that seek their talents." This book has 599 pages. There is pencil underlining throughput the book not effecting the readability of the text. Bookseller Inventory # 000917

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 6.99
Convert Currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, Rates & Speeds

5.

Agee, Warren Kendall;Emery, Edwin;Ault, Phillip H.
Published by HARPER & ROW (1985)
ISBN 10: 006040177X ISBN 13: 9780060401771
Used Paperbound Quantity Available: 1
Seller
Moody Books, Inc
(Johnson City, TN, U.S.A.)
Rating
[?]

Book Description HARPER & ROW, 1985. Paperbound. Book Condition: Near Fine. Eighth Edition. The silver anniversary of "Introduction to Mass Communications" includes many new developments and updates in the eighth edition. 599 pages. Cover slightly scuffed. Size: 6" x 9". COMMUNICATIONS. Bookseller Inventory # MLBE2015

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 12.00
Convert Currency

Add to Basket

Shipping: US$ 3.75
Within U.S.A.
Destination, Rates & Speeds

6.

Agee, Warren Kendall
Published by Harper & Row 0
ISBN 10: 006040177X ISBN 13: 9780060401771
Used Paperback Quantity Available: 1
Seller
dsmbooks
(liverpool, United Kingdom)
Rating
[?]

Book Description Harper & Row 0. Paperback. Book Condition: As New. As New. book. Bookseller Inventory # F5S3-8-Z-006040177X-5

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 48.88
Convert Currency

Add to Basket

Shipping: US$ 5.34
From United Kingdom to U.S.A.
Destination, Rates & Speeds