Introduction to Mass Communications

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9780060401771: Introduction to Mass Communications

This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.

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ISBN 10: 006040177X ISBN 13: 9780060401771
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Book Description Joanna Cotler Books. Paperback. Book Condition: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Bookseller Inventory # G006040177XI3N00

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Agee, Warren K.; etc.
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ISBN 10: 006040177X ISBN 13: 9780060401771
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Book Description Harper & Row, Publishers, Inc., New York, NY, U.S.A., 1985. Illustrated Softcover. Book Condition: Very Good. No Jacket. Eighth Edition {First Printing}. 8vo - over 7¾" - 9¾" tall. "With this Silver Anniversary edition of INTRODUCTION TO MASS COMMUN ICATIONS< the authors round out a quarter-century of writing about the world of the mass media for readers here and abroad.For those who are considering careers in mass communications, this books offers detailed analyses of the communications agencies that seek their talents." This book has 599 pages. There is pencil underlining throughput the book not effecting the readability of the text. Bookseller Inventory # 005766

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ISBN 10: 006040177X ISBN 13: 9780060401771
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Book Description Harper & Row, Publishers, Inc., New York, NY, U.S.A., 1985. Illustrated Softcover. Book Condition: Fine. No Jacket. Eighth Edition {First Printing}. 8vo - over 7¾" - 9¾" tall. "With this Silver Anniversary edition of INTRODUCTION TO MASS COMMUN ICATIONS< the authors round out a quarter-century of writing about the world of the mass media for readers here and abroad.For those who are considering careers in mass communications, this books offers detailed analyses of the communications agencies that seek their talents." This book has 599 pages. There is pencil underlining throughput the book not effecting the readability of the text. Bookseller Inventory # 000917

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Agee, Warren K.; etc.
Published by Harper & Row, Publishers, Inc., New York, NY, U.S.A. (1985)
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Book Description Harper & Row, Publishers, Inc., New York, NY, U.S.A., 1985. Illustrated Softcover. Book Condition: Fine. No Jacket. Eighth Edition. "With this eighth edition of INTRODUCTION TO MASS COMMUNICATIONS, the authors round out a quarter-century of writing about the world of the mass media for readers here and abroad.For those who are considering careers in mass communications, this book offers detailed analyses of the communications agencies that seek their talents." This book has 599 pages and is illustrated. Size: 8vo - over 7¾" - 9¾" tall. Free Instructor's Copy. Bookseller Inventory # 001402

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Book Description HARPER & ROW, 1985. Paperbound. Book Condition: Near Fine. Eighth Edition. The silver anniversary of "Introduction to Mass Communications" includes many new developments and updates in the eighth edition. 599 pages. Cover slightly scuffed. Size: 6" x 9". COMMUNICATIONS. Bookseller Inventory # MLBE2015

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Book Description Harper & Row 0. Paperback. Book Condition: Near Fine. Near Fine. book. Bookseller Inventory # F3S2-4-Z-006040177X-3

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