Strategic Management: Planning and Implementation

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9780060410940: Strategic Management: Planning and Implementation

Presenting case and text material designed to help students understand the methods of successful strategic management, this volume includes examples from both small and large business. Many of the 36 cases are international and address global issues; three cases discuss strategic management of not-for-profit organizations. Strategy in action boxes aim to bring theory to life by highlighting companies such as Johnson & Johnson, Honda, Heineken, Toys-R-Us and Quaker Oats.

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Byars, Lloyd L.
Published by Harpercollins College Div (1987)
ISBN 10: 0060410949 ISBN 13: 9780060410940
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Book Description Harpercollins College Div, 1987. Hardcover. Book Condition: New. 2 Sub. Bookseller Inventory # DADAX0060410949

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Byars, Lloyd L.
Published by Harpercollins College Div (1987)
ISBN 10: 0060410949 ISBN 13: 9780060410940
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