Models of buyer behavior: conceptual, quantitative, and empirical (Series in marketing management) - Hardcover

Sheth, Jagdish N.

Hardcover

ISBN 10: 006046092X ISBN 13: 9780060460921

Publisher: Joanna Cotler Books, 1975

Synopsis

This edited book, discusses thorough and wide-ranging theories and models associated with differing aspects of buyer behavior from a team of marketing experts. Combines conceptual and theoretical basics of marketing discipline. Part 1 focuses on Armstrong's views on the ideological and practical strategy of conducting research to substantiate concepts and a network of concepts that comprises a theory. Part 2 centers on the encompassing models of buyer behavior. Part 3 assimilates the extensive models of innovative behavior and adoption process. Part 4 consists of papers which provide models of consumer classification and market segmentation. Part 5 includes a theoretical analysis of the changes which are likely to emerge in buyer behavior theory and research. This Classic Book was originally published in 1974 by Harper and Row. Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.

Edition details

• Publisher: Joanna Cotler Books
• Publication date: 1975
• Language: English
• ISBN 10: 006046092X
• ISBN 13: 9780060460921
• Binding: Hardcover
• Number of pages: 441