Items related to Logos Redesigned: How 200 Companies Successfully Changed...
Synopsis
A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage.
In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.
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About the Author
A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.
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- PublisherHarper Paperbacks
- Publication date2005
- ISBN 10 0060748052
- ISBN 13 9780060748050
- BindingHardcover
- LanguageEnglish
- Number of pages192
- Rating
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Logos Redesigned: How 200 Companies Successfully Changed Their Image
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.95. Seller Inventory # G0060748052I4N00
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Logos Redesigned: How 200 Companies Successfully Changed Their Image
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.95. Seller Inventory # G0060748052I3N00
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Logos Redesigned: How 200 Companies Successfully Changed Their Image
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.95. Seller Inventory # G0060748052I4N00
Quantity: 1 available
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Logos Redesigned: How 200 Companies Successfully Changed Their Image
Seller: HPB-Emerald, Dallas, TX, U.S.A.
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_139835581
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Logos Redesigned: How 200 Companies Successfully Changed Their Image
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-L-011-01942
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Logos Redesigned: How 200 Companies Successfully Changed Their Image
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-I-010-01617
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Logos Redesigned: How 200 Companies Successfully Changed Their Image
Published by
Harper Design (HarperCollins), 2005
ISBN 10: 0060748052
ISBN 13: 9780060748050
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780060748050. Seller Inventory # 9281838
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Logos Redesigned: How 200 Companies Successfully Changed Their Image
Published by
Harper Paperbacks, Advertising, 2005
ISBN 10: 0060748052
ISBN 13: 9780060748050
Used
Hardcover
First Edition
Seller: Monroe Street Books, Middlebury, VT, U.S.A.
Seller rating 3 out of 5 stars
Condition: Very Good. Dust Jacket Condition: Very Good. 190 pages, illustrated throughout with 200 recent examples of logo redesigns in color. Purple cloth, gilt titles to front and spine. Remaindermark to bottom edge, minimal wear to pictorial dust jacket, else like new. Record # 450297. Seller Inventory # 450297
Quantity: 1 available
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Logos Redesigned. How 200 Companies Successfully Changed Their Image.
Published by
Harper Design/HarperCollins, N.Y., 2005
ISBN 10: 0060748052
ISBN 13: 9780060748050
Used
Hardcover
Seller: Librairie de l'Avenue - Henri Veyrier, Saint-Ouen, FR, France
Seller rating 4 out of 5 stars
Couverture rigide. Condition: Très bon état. In-4, pleine toile violette, sous jaquette illustrée, illustrations en couleurs, 192 pp. En anglais. Très bon état d'occasion. Ce livre montre le processus marketing qu'implique un changement de logo. If you are about to begin the logo redesign process, here is information that will make the job much more productive. In this book, you will see 200 recent exemples of logo redesigns. Best of all, each example has a brief commentary on the project, most of which were written by the designers themselves. in-4°. Seller Inventory # 20401
Quantity: 1 available